About The Ammies

About the Ammies

The Ammies is being organised and produced by Wabehia Ltd a representation, production and development, Promotion & Management of African Culture, which aims to expose the richness of African art and culture to a wider audience in Europe and the rest of the world.

The vision behind the Ammies is multi-faceted:

Africa is the world’s second largest continent with the second highest population however African music and culture is too often under represented

•  Creating a platform where A list African musicians can perform and find new audiences

•  Developing the African music industry as a way of promoting social and economic growth in Africa

•  Promoting a different image of Africa that goes beyond traditional stereotypes of conflict and poverty

•  To secure distribution deals for billed African artists

•  To open talks with established international labels

•  To create awareness of African musical talent

•  Secure worldwide respect for an overlooked market


Sponsor Benefits

Find out what potential benefits you can get by sponsoring the Ammies.

Further details on the Ammies

View the entry criteria for the awards, and also what prizes are available.
Download the Ammies 2009 entry form »
Download our promotional brochure (pdf) »


Official Premier Partner


the world music expo

WOMEX is “The most important international professional market of world music of every kind. This international fair brings together professionals from the worlds of folk, roots, ethnic and traditional music and also includes concerts, conferences and documentary films. It contributes to networking as an effective means of promoting music and culture of all kinds across frontiers.” UNESCO Alliance for Global Diversity The 07 edition in Sevilla, Spain, was the biggest so far with over 2,800 delegates from 90 countries, more than 500 exhibitors, a full conference and a showcase festival presenting 52 acts. If you’re in the business of world or roots music, whether traditional, modern or electronic, this is the event for you. WOMEX 08: 29 Oct – 2 Nov in Sevilla, Andalusia, Spain.

Arts Council England Barbican RFI Mondomix JeuneAfrique Amina Mag 100pour100 Africa No 1

The AMMIES will throw a new spotlight of life in Africa drawing attention to the richness and depth of its culture and artistic tradition. Redefining and capturing a new spirit for African Music.